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What are the B2B consent requirements?

Marketers can make Business-to-Business (B2B) calls/texts using an Automatic Telephone Dialing System (ATDS) provided they have proper consent. For marketing purposes, you must have express written consent. The written consent may be an e-signature or button press, but it must include the following disclosures:

  • You must disclose that the calls or texts will be sent for marketing purposes.
  • You must disclose that the calls or texts will be or may be sent using an Automatic Telephone Dialing System.
  • You must indicate that consent to receive the calls or texts is not a condition of any purchase.
  • You must identify which brand will call and which number will be called.