TCPA Mobile Marketing Best Practices to Safeguard Against Class Actions
This masterclass will take you on a deep dive into the legal issues surrounding text message marketing. It will equip mobile marketers with the essential knowledge needed to comply with the TCPA (Telephone Consumer Protection Act) and safeguard against the explosion of TCPA litigation and class actions that can easily lead to multi-million dollar settlements.
Topics to be covered:
* Text messaging under the TCPA: Specific provisions applicable to texting
* Texting equipment covered by the TCPA
* Consent for marketing vs. informational texts
* Exceptions to written consent requirements
* Revocation of Consent
* Special issues such as:
- Reassigned numbers
- Who is the Sender? platforms & apps
- One-time texts
- Ringless voicemail and sound boarding issues
- State laws governing text messages
- DNC and other telemarketing law considerations for text marketing
- Petitions to Federal Communications Commission (FCC) specific to texting
- Predictions for Facebook Inc. v. Duguid outcome
Eric Troutman
Partner @Squire Patton Boggs (US) LLP
Eric Troutman is the Czar of TCPAWorld and one of the country’s prominent class action defense lawyers. He is nationally recognized in Telephone Consumer Protection Act (TCPA) litigation and compliance. He has served as lead defense counsel in more than 100 national TCPA class actions and has litigated over a thousand individual TCPA cases in his role as national strategic litigation counsel for call center operators, lead providers, retailers, banks and finance companies. He frequently advocates before the FCC for TCPA sanity and helps industry participants build TCPA-compliant processes, policies and systems.
Aaron Christopher (A.C.) Evans
CEO/Co-Founder @Drips.com
Aaron Christopher (A.C.) Evans is a pioneer in conversational marketing, as well as the Co-founder and CEO of Drips.com. Drips is the first conversational texting company of its kind, founding a new category and leading the way for some of the biggest brands in the world to use automated, humanized conversations at scale. On a daily basis, Drips engages in tens of millions of completely humanized conversations with zero client-side human resources or operators. Starting at the early age of 16, A.C. has been passionate about ‘scaling the unscalable’ in all of his business ventures and Drips is no exception. As a proven thought leader, he also shares his vast experience in performance marketing, consumer retention, and entrepreneurship. A.C. continues to innovate many of the best practices in lead conversion and compliance being adopted within the industry.
Neal Kent
Senior Consultant @Contact Center Compliance
Neal Kent leads the Consulting Division, including the Litigation, Defense and Regulatory Licensing Group at Contact Center Compliance. In addition to the Consulting Division, he is in charge of client risk assessments and audits. He helps clients navigate the complexities of marketing regulations by identifying and ameliorating TCPA risks within their processes, policies and procedures. Neal draws upon his extensive experience in the areas of customer acquisition, loyalty and merchant processing to utilize a systemic approach to promoting compliance best practices. He regularly speaks at industry events, serves as the moderator for DNC.com webinars, and hosts the highly respected CCC Compliance Summit programs.