With one-to-one marketing strategies fading, abusive telemarketing practices are reportedly rising. At the same time, states aggressively introduce regulations targeting dialer technology and automated dialing - some introducing total bans on dialer technology, potentially impacting even clicker agents.
Despite Arizona's proposal being struck down, other states are considering similar restrictions. The Southwest Public Policy Institute's research highlights the potential negative impact of these rules on businesses and consumers alike. This landscape necessitates businesses to re-evaluate their marketing approaches, prioritizing both compliance and genuine consumer interests. This webinar will delve into observations and technological solutions for delivering compliant marketing to high-intent consumers.